Redefining the intersection of Marketing, Strategy, Beverage, and Food

A little about me. I'm a credentialed marketer and strategist who has spent the past 18 years quite literally taking the hospitality, wine & spirits, and food & beverage industries by storm. I'm an on-premise marketing guru that has worked across individual and multi-unit hotels, bars & restaurants, and airports -- and, while I'm exhausted from all that traveling, it has definitely been worth it. I'm also a professional drinker that spent more than a decade honing my beer, wine, and spirits knowledge. And, it might be an oxymoron, but I'm just as passionate about the likes of cold-pressed juice, drinking vinegar, and kombucha.   

I have extensive experience in brand management, consumer insights, trade marketing, and B&F operations. In addition, I'm a cocktail-obsessed marketer, foodie extraordinaire, and (semi-retired) citizen blogger. I've spoken at various industry conferences over the years, am a Certified Specialist of Spirits, and serve as a Contributing Faculty Member for the School of Hospitality Management at Kendall College. 

A few years ago, I decided to take my unique collection of knowledge and experiences and went out on a limb, invested in myself, and carved out a niche in this intoxicating world of eats and drinks. Well my dream came true, I now run my own marketing consulting business, Liquor Lady LLC. This newfound freedom allows me to learn, ideate, craft, and solve for some of the most complex marketing and strategy issues plaguing our industry. 

 

About Liquor Lady LLC

About six years ago I started blogging under the name "Liquor Lady" -- what better way to grab someone's attention and communicate that I'm a gal who loves her liquor. So, when the time came to make it official and choose a name for my business, it was a no-brainer to stick with the name that most people in the industry already knew me by.  

If you're a bar or restaurant, beverage supplier or distributor; Liquor Lady can work with you to assess, optimize, and drive the bottom line for your beverage and food offerings. The types of projects we work on include:

On-Premise Establishments

  • Marketing Plans
  • Promotions Development
  • Social Media Management
  • Beverage Program Management 
  • Branding
  • Advertising Placement
  • Sponsorship Negotiation
  • Press Releases
  • New Restaurant Openings
  • Event Planning

Suppliers & Distributors 

  • Marketing Plans
  • On-Premise Promotions 
  • Social Media Management
  • Consumer Research
  • Brand Development
  • Sales Support Materials
  • Advertising Placement
  • Sponsorship Negotiation
  • Event Planning
  • Pricing and Assortment Optimization
  • National Account Presentations

we look forward to working with you

Speaking Opportunities

Inspired by my meandering career path and some comical work experiences, I began creating workshops for audiences that want to learn about the Business of Beverage and folks that feel happy hour is the best part of their workday. Past talks include: 

  • Detox Your Cocktail Menu
  • Hiring & Firing: What We Really Look For in Beverage Consultants
  • Surviving Alcohol in the Workplace
  • The Liquor Lady's Guide to Stress-Free Holiday Cocktails
  • Quitting On-The-Rocks
  • Everything I Learned About Work, I Learned from Whiskey

 

Let's Connect

Phone

(240) 221-1478

Email

info@liquorlady.com

Address

1625 W. Broad Street, Richmond VA, 23220

Instagram Feed

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